1. Information Collected via Cookies & Tracking Technologies

When you browse or interact with our online dealership, our web platform and authorized automotive technology vendors utilize cookies, pixel tags, web beacons, and embedded scripts to automatically capture technical and behavioral data:

• Device & Network Identifiers: IP address, device hardware/model, operating system, browser type and version, language settings, and internet service provider (ISP).
• Browsing Activity & Showroom Interactions: Nissan Vehicle Detail Pages (VDPs) viewed, window sticker downloads, inventory filters applied (e.g., AWD/4WD trim selections), trade-in appraisal submissions, monthly payment calculators, test-drive requests, referring URLs, and session timelines.
• Approximate Geolocation: Regional geographical data (Flathead County, Western Montana, and neighboring regions) derived from your IP address to display relevant local inventory, current dealer discount pricing, and Northwest regional Nissan incentives.

2. Categories of Cookies We Use

3. Business & Commercial Purposes for Data Use

We process technical data and online identifiers collected via cookies for legitimate commercial and automotive dealership purposes:

• Showcasing accurate real-time new and certified pre-owned Nissan inventory, lease rates, and finance offers.
• Scheduling Express Service appointments, warranty repairs, and test-drive reservations.
• Transmitting credit and lease pre-qualification requests to authorized automotive lenders (in accordance with the Gramm-Leach-Bliley Act and federal consumer credit regulations).
• Evaluating the performance of regional advertising campaigns and Nissan dealer advertising association promotions.
• Protecting our website, visitors, and backend dealership databases from fraudulent form submissions, scraping, and automated cyber threats.

4. Montana Consumer Data Privacy Rights (MCDPA Disclosures)

Under the Montana Consumer Data Privacy Act (MCDPA), Montana consumers hold specific enforceable rights regarding their personal data:

• Right to Opt Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, and profiling in furtherance of automated decisions that produce legal or similarly significant effects.
• Right of Access & Confirmation: You may request confirmation as to whether we process your personal data and access the specific categories and pieces of data collected.
• Right to Correction: You have the right to request correction of inaccurate personal data held in our systems.
• Right to Deletion: You may request the deletion of personal data collected from or obtained about you, subject to state and federal record-keeping exceptions (e.g., Montana vehicle sales records, state titling and tax documentation, safety recall compliance, warranty audit records).
• Right to Data Portability: You may request to obtain a copy of your personal data previously provided to us in a portable, readily usable electronic format.
• Right to Non-Discrimination: We will not discriminate against you in pricing, service availability, or transaction terms for exercising any of your statutory privacy rights.
• Right to Appeal: If we decline to take action on your consumer rights request, you have the right to appeal our decision within a reasonable time frame.

5. Managing Cookie Preferences & Universal Opt-Out Signals

6. Third-Party Automotive Portals & External Providers

Our website interacts with authorized third-party automotive tools and service providers, including Nissan North America (NMAC), trade-in estimation platforms (e.g., Kelley Blue Book, Edmunds, Black Book), online credit pre-approval tools, and digital scheduling vendors. Data collected within these embedded third-party interfaces is governed by their respective privacy disclosures.

7. Updates to this Policy

We may update this Privacy & Cookie Policy periodically to accommodate evolving legal standards in Montana, federal privacy updates, or new dealership platform technologies. Revisions take effect immediately upon publication with the updated effective date.

8. Contact Clark Nissan Compliance Department